Diversity: why it matters to designers

Canon Australia

6 Photographers Find 6 Different Ways To Shoot The Same Man.

Publication date: 2015
Ranking: useful

As a part of a Canon advertising campaign called “Decoy” six photographers were given different briefs to photograph the same man, entirely unaware it was the same model, played by an actor.

He played roles including being a millionaire an ex-convict, an alcoholic, ex-convict and psychic.

Each with the own approach, the photographers took images of the model, producing very different photos.

The video interesting demonstrates our approach to stereotypes. Designers need to avoid this trap and consult directly with end users, the customer, staff or whoever it might be .

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